Building a Future Beyond Waste
Since 2021, we design data-driven reuse systems that make circular living simple, scalable, and measurable.
Our Mission and Vision
Circulayo Connect tells the story of each product using QR codes, making reuse visible, measurable and rewarding.
Ethical & Sustainable
We are committed to responsible practices that prioritise sustainability, ethical decision-making, and long-term environmental impact. Every partnership and solution is designed to create meaningful change while supporting a more conscious future.
Innovative & Efficient
We continuously evolve our solutions through technology and forward-thinking ideas, ensuring they are not only innovative but also practical and efficient for real-world use—maximising impact while minimising effort and waste.
Collaborative & Customisable
We believe meaningful change happens through collaboration. By working closely with our partners, we create flexible, tailored solutions that adapt to unique needs, ensuring relevance across different businesses and environments.
Meet the Team
We’re a small (but mighty) team passionate about making reuse work in the real world. We build simple, practical technology and believe meaningful change happens when people collaborate.
Advisory board
Dean Jackson MBE
HUUB, Owner & Founder
Nino simone
Geldards LLP, Partner
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Andrew Wall
Technical Advisory, LookUp Solutions Ltd
Chris Elvidge
Chairman, Director, and Magistrate
Impact Savings
Reuse adds up. Every return reduces plastic waste and emissions. From cups to clothing, we track the impact—cutting waste, saving carbon, and making reuse everyday.
Items reused: 194,944
Plastic saved: 3,898Kg
CO2e saved: 14,576Kg
Items reused: 478,320
Plastic saved: 9,566Kg
CO2e saved: 35,766Kg
Items reused: 604,531
Plastic saved: 12,676Kg
CO2e saved: 47,394Kg
2023
2024
2025
our story
2021
ESTABLISHMENT
Circulayo Incorporated Development of Circulayo Flow begins
2021
FLOW PLATFORM
Alpha Launch of Flow Derby LIVE Beer Festival (95% Reuse Rate) 7.5K Items
2022
DEPLOYMENT
Beta Deployments Circulayo Flow V1.0 Launch
2023
APPNOSTIC
AppNostic Beta
Over 40K items cycled (800Kg+ single-use plastic saved)
2024
AWARDS
Sustainability Award 2024 Start-Up Award Recognition
2024
TAP & RETURN
Tap & Return Trials at UCL
8,343 drinks sold.
256Kg+ single-use plastic saved
2025
AWARDS
Winners of East Midlands Best Sustainable Packaging Technology Provider & Derby Impact Business of the Year
2025
MASTERCARD
Selected as part of MasterCard Start Path's Growth Programme
Our Partners & Awards
Circulayo In The News
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