
BUILDING A FUTURE
beyond waste
Since 2021, we've been rethinking the systems behind everyday waste, using technology to make reuse part of daily life, and building a future where circular is the norm.

our mission
and vision
We envision a world where products aren't discarded into landfills or our environment, but instead are given a chance at new life.
ETHICAL
We are committed to advancing sustainability and ethical practices within our company and by supporting others.
INNOVATIVE
Our solutions are constantly updating as we explore new ideas and technology to create forward thinking solutions.
CUSTOMISABLE
We understand that every business is different; that's why our solutions are adaptable to each client and environment.
SUSTAINABLE
When choosing products and partners, we ensure that they have the best interest in making a difference and protecting the environment.
COLLABORATIVE
Building a circular economy takes everyone’s effort, and we strongly believe in working together to make it happen.
EFFICIENT
We focus on making reuse and sustainability as efficient as possible for both businesses and customers.
our story

2021
ESTABLISHMENT
Circulayo Incorporated Development of Circulayo Flow begins

2021
FLOW PLATFORM
Alpha Launch of Flow Derby LIVE Beer Festival (95% Reuse Rate) 7.5K Items

2022
DEPLOYMENT
Beta Deployments Circulayo Flow V1.0 Launch

2023
APPNOSTIC
AppNostic Beta
Over 40K items cycled (800Kg+ single-use plastic saved)

2024
AWARDS
Sustainability Award 2024 Start-Up Award Recognition

2024
TAP & RETURN
Tap & Return Trials at UCL
8,343 drinks sold.
256Kg+ single-use plastic saved
Meet the Team
We’re a small (but mighty) team who care deeply about making reuse work in the real world. You’ll find us collaborating over coffee, solving problems, and celebrating small and big wins along the way. We believe good tech should feel simple, and great change comes from working together.
Advisory board


DEAN JACKSON MBE
HUUB, Owner & Founder


NINO SIMONE
Geldards LLP, Partner
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ANDREW WALL
Technical Advisory, LookUp Solutions Ltd


CHRIS ELVIDGE
Chairman, Director, and Magistrate
IMPACT SAVINGS
Reuse adds up. Every item returned and used again means less plastic in our environment and fewer greenhouse emissions in the air. From cups to clothing, we track the difference being made, reducing waste, saving carbon, and showing what's possible when you make reuse part of everyday life.


Items reuse: 295,188
Plastic saved: 5,903Kg
CO2e saved: 22,072Kg

2023
2024
2025
(Till June)

Items reuse: 478,320
Plastic saved: 9,566Kg
CO2e saved: 35,766Kg


Items reuse: 194,944
Plastic saved: 3,898Kg
CO2e saved: 14,576Kg








