ENABLING A CIRCULAR FUTURE

WITH DATA-DRIVEN SOLUTIONS

911,284

ITEMS REUSE TRACKED ACROSS PRODUCT LIFECYCLE

18,255Kg+

SINGLE-USE PLASTIC DIVERTED FROM LANDFILL AND SEA POLLUTION

10+

USE OUR SOLUTIONS ACROSS THE UK AND EUROPE

ENABLING A CIRCULAR FUTURE

WITH DATA-DRIVEN SOLUTIONS

911,284

ITEMS REUSE TRACKED ACROSS PRODUCT LIFECYCLE

18,255Kg+

SINGLE-USE PLASTIC DIVERTED FROM LANDFILL AND SEA POLLUTION

10+

USE OUR SOLUTIONS ACROSS THE UK AND EUROPE

ENABLING A CIRCULAR FUTURE

WITH DATA-DRIVEN SOLUTIONS

911,284

ITEMS REUSE TRACKED ACROSS PRODUCT LIFECYCLE

18,255Kg+

SINGLE-USE PLASTIC DIVERTED FROM LANDFILL AND SEA POLLUTION

10+

USE OUR SOLUTIONS ACROSS THE UK AND EUROPE

OUR TECHNOLOGY SOLUTIONS

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APPNOSTIC

Turn your reusables into a digital touchpoint! AppNostic turns every QR code into a chance to share your story and connect customers with your brand.

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FLOW PLATFORM

One platform to track it all: environmental data, stock levels, AppNostic data, and more. Everything you need to measure, manage, and grow your reuse operations.

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TAP & RETURN

Deposit return system made simple. Tap & Return allows customer to return their reusable with no sign-ups, logins, or app downloads to slow things down.

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CASE STUDIES

ECOX

EcoX set out to deepen its impact with a smarter, data-driven refill experience for customers. Working closely with Circulayo, EcoX conducted a successful trial of the refill system at a sustainability fair in Portugal, and is now looking to adopt it across stores.

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SHEFFIELD FOOD FESTIVAL

Sheffield Food Festival and Sheffield Action on Plastics partnered with Circulayo to enhance the festival’s reusable cup system and expand citywide reuse efforts. The tech-enabled solution delivered strong results over the three-day event, meeting both partners’ goals.

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A football pitch with players playing football. On the outer edge is a barrier with a reusable cup that has a QR code attached and says "Help Your Planet" and "Scan Me".

DERBY COUNTY

Derby County Football Club introduces a smart reusable cup system at Pride Park Stadium. Using QR code technology and real-time data, the initiative reduced single-use plastic, enhanced fan engagement, and improved matchday operations.

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frequently asked questions

Yes, AppNostic offers incentives for its users. These incentives are designed to reward sustainable behaviours, such as the frequent use of reusable packaging.

The exact nature of these rewards can vary, possibly including rewards like points, discounts, or other benefits - fully customisable to your needs. This gamified approach not only motivates users to participate more actively but also helps in promoting a broader culture of sustainability.
No! That’s the point. AppNostic runs through the browser. To access the AppNostic, your customers will just need to scan a QR code using the camera on their phone. It's that easy!
AppNostic is fully customisable for all businesses, cities, and industries. We can tailor the design, messages, content, and interactive features to fit your needs. The AppNostic can also be custom based upon sites to besttarget your audience, offering a unique experience.
AppNostic is a fully customisable customer engagement platform that is scalable for all industries. There is no need for any app downloads, no logins or collection of personal data, and it encourages customer engagement using incentives and rewards.

It focuses on real-world usability, making reuse and sustainability accessible to customers.
Yes! You can view your customers' engagement and interactions with the AppNostic. View data on AppNostic scans, sponsor card clicks, and key touchpoints. Use this data to inspire the direction of your marketing messages, content, and report back to sponsors on their promotional content.

The Flow Platform tracks and collects data from reusable packaging at each touchpoint of the reuse scheme - from production, to usage, returns, and wash. This enables businesses to see the impact their reuse scheme is creating, providing visibility uasge, returns, environmental savings.

It is highly adaptable and scalable to all reuse schemes. Whether you're running a city-wide return scheme, or a closed-loop system in a local small business, Flow Platform can support your reuse scheme.
Yes! We fully believe that sustainability should fit into existing operations to ensure a smooth transition to reuse without changing day-to-day operations and habits. This makes it easier for you and your customers to make sustainable choices.

The Flow Platform is adaptable to your business needs and requirements.
Gain real-time insights to product lifecycles, stock management, return rates, consumer engagement, and more! As our platform is custom to your needs, we can collect the data you require for sustainability reporting.
You will receive impact reports filled with clear, actionable data that can be shared with stakeholders to demonstrate transparency, showcase your environmental impact, and help meet ESG and sustainability reporting standards.
Circulayo has implemented industry best practices to protect user and business data, this includes:

Strict compliance with data protection regulations, such as GDPR and data privacy laws

Regular security audits to identify and address potential vulnerabilities

Access controls allowing authorised individuals to access sensitive data

Circulayo is transparent about data collection and usage and obtains user consent. The company also follows the principle of data minimisation, collecting only necessary data and retaining it for the required duration.

All customers will need to do is find their nearest return point, where they will scan the QR code on the reusable using the return point scanner, tap their payment card, and drop the reusable upon refund. Once completed, the refund is automatically processed.
Any packaging can be utilised by Tap & Return as long as it is reusable. Whether its your reusable cup and food containers, washing bottles, or even your reusable bags, our technology is compatible and ready to help you boost return rates!
Absolutely! We encourage setting up return points at multiple locations to make returns as convenient as possible and maximise participation. Customers can borrow an item from one site and return it to any other participating location, making reuse easier and helping you increase both return rates and impact.
Tap & Return is a Deposit Return Scheme (DRS), encouraging customers to return reusable products by offering a refundable deposit. This financial incentive significantly increases return rates, ensuring more items are reused rather than discarded, leading to an increase in waste and carbon savings.
All Tap & Return activity is tracked through our Flow Platform. You'll have access to real-time data through our dashboard and impact reports to help you monitor performance, demonstrate progress towards achieving goals, and identify where improvements need to be made.

Yes! Our technology is scalable for businesses of all sizes and industries, and customisable to fit into your needs. Whether you are running a single café or managing a city-wide reuse scheme, our solutions are built to adapt and grow with your operations. We support you at every stage, whether you start small and scale up, or roll out across multiple locations.
Traditional recycling programs focus on collecting and processing used materials after they've been discarded, which still requires energy and resources, and often results in waste as only 9% of waste is recycled worldwide. Whereas Circulayo technology is designed to support reuse and keep items in circulation longer, with products being repurposed at the end of their lifecycle.

This reduces waste and carbon emissions far more effectively by preventing single-use items from ever entering the waste stream.
Built to make reuse and sustainability tracking simple, our technology can be adapted for businesses, events, and festivals, working with multiple vendors and locations. We work closely with our clients to create a connected system that fits into operations and meets the needs of each site and involved partner.

Each site or vendor receives the tools and insights they need to track activity, monitor performance, manage stock, and understand user engagement. By enabling collaboration across locations, Circulayo makes reuse more convenient for customers, improves return rates, and helps you achieve a greater collective impact.
Not at all. While many of our clients begin with reusable cups and food containers, our technology is built to track a wide range of reusable assets, from kegs and clothing to packaging and eventware. If it’s reusable, we can help you manage it.

Beyond item tracking, our platform can also support the collection of Scope 1, 2, and 3 emissions data, including vehicle movements and operational activity, giving you a fuller picture of your environmental impact.
Circulayo is purpose-built to make reuse systems and ESG reporting simple. We're not just carbon accounting or generic sustainability tracking, but an all-in-one platform that connects the dots between physical items, user behaviour, data collection and reporting. We help organisations shift from single-use to circular systems with ease, removing the friction of existing systems without changing behaviours and operations.

We don't just report data, we help you reduce waste and build a reuse culture that sticks.

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Find Out How Our Tech Works For You!

Whether it’s a business, festival, or event, we love talking about how tech and data can make reuse work. Don't wait till tomorrow to implement reuse, get in touch today!

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