top of page
Circulayo Logo
Skye Blank
Apr 17, 20221 min read

Down to Earth Festival: The Chocolate Factory, Derby

Updated: Jan 4

A room full of people attending an event.

Down to Earth unveiled their project seeking to revolutionise Derby’s urban environment through nature-based regeneration. Over three hundred community figures and business leaders attended the event to see Jamie and Eden Project co-founder Sir Tim Smit launch a breathtaking new nature-based vision for the city.


This event was held on 14th April 2022 at the Bustler Market's The Chocolate Factory and they opted to trial our Circulayo Flow service along with our digitised pint and half-pint cups.


We deployed our beta version Till Kiosk and the Smart Bin for tracking the usage and journey of each cup used by the attendees of this event.


Image 1: Reusable cups that have been enhance with technology. Image 2: A room full of attendees within Bustler Market. Image 3: Beta version of Circulayo's Smart Bin used for tracking reusable products.
Left to Right: Circulayo's reusable cups enhanced with technology, a room full of people attending the Down to Earth festival, Circulayo's bin enhanced with technology.

All three images show statistics for the event. Image 1: A pie chart detailing how many pints and half-pints were sold in total. Image 2: Single Use Plastic savings for the event held. Image 3: The return rate of the reusable cups for the event.
Significant results highlight how consumers can be sustainable with their journey not being adapted.

bottom of page